一般英语商业书信的构成可分为：
1。必需部分，即在一般情况下不可缺少的部分，包括
(一)信头(Letter Head)
(二)封内地址（Inside Addres$)
(三)称呼(Salutation or Greeting)
(四)信的正文(Body Of the letter)
(五)结束礼词(Complimentary C10Se)
(六)签名(Signature)
2。根据实际需要而增加的部分，包括
(a)附件(EnclOsurg)，简写Ericl．或Enc．
(b)再启(Postscript)，简写P．S．
(c)经办人姓名(Pamcular Addres$Or AttentiOn Line)
(d)事由(Subject Heading Or Cap“On)‘
(e)查号或参考编号(Reference NIlillber)
(f)抄送(Carbon C99y NotatlOn)，简写c．c.
书信样例
┌───────────────────────────┐
│(一)THEEASTERN SEABOARD C01(PORA丁ION │
│ 350 Park Avenue│
│ New York，New York 10017 │
│ Telephone(No．)225—2780 (6)Your Reference： │
│ Cable AddteSS2“EAS丁SEA’’ Our Reference：3456│
│ Telex Cdl No．222711(RCA)│
│ April 12，1978 │
└───────────────────────────┘
┌───────────────────────────────┐
│ (二) Kanto Mercantile Corporation│
│ 2-1, NihonbasM 3-chome, Chuo-ku│
│ Tokyo I01│
│ JAPAN│
│ (c) Attention: Mr. Maki Abe, Export Manager│
│(三) Gentlemen: │
│ (d) Re: U.S. Products’ New Price List│
│(四) Enclosed is a new Price list of U.S, Products, Inc.│
│ indicating a full range of their products. │
│ We can quote on all cfi the%e items, except a few items│
│ that are shipped from Europe or Australia. If you are│
│ interested ha receiving CIFquotations on any of these│
│ items, please let us know and we shall be glad to send │
│ them to you. │
│ We await good news from you. │
│ (五) Very truly yours, │
│ THE EASTERN SEABOARD CORP, │
│ (六) (Signature) │
│ James Parrington │
│ Vice President │
│(a) End. Price List │
│(0 cc: Mr. John Hayward, San Francisco │
└───────────────────────────────┘
二、英语商业信的格式
缮打英语商业信较通行的有以下几种格式：
1．缩行式(1ndented styl6)
2，平头式(Block style)
3，混合式(Semiblock Style with indented paragraphs)
现分别举例说明于下：
┌────────────────────────────────┐
│ China National Light Industrial Products │
│ Import & Export Corporation │
│ 82 Tung An Men Street │
│ Beijing, China. │
│ Our ref. No. January 30, 1978 │
│ Your ref. No. │
│ The Pakistan Trading Company, │
│ 15, Broad Street, │
│ Karachi, Pakistan. │
│Dear Sirs, │
│ Chinese Light Industrial Products │
│ We thank you for your letter of January 10 and shall be │
│glad to enter into business relations with your firm. │
│ As you know, it is our policy to trade with~ the people of │
│all countries on the basis of equality and mutual benefit.│
│We believe we shall be able, by joint efforts, to promote │
│friend-ship as well as business. │
│ We are sending you 5 pamphlets and a price-list covering │
│our exports. Please advise what articles you are interested in│
│at present. │
│ Your early reply will be highly appreciated. │
│ Yours faithfully, │
│ CHINA NATIONAL LIGHT INDUSTRIAL │
│ PRODUCTS IMPORT & EXPORT CORP. │
│ (Signature) │
│Encl. As stated. │
└────────────────────────────────┘
┌───────────────────────────────┐
│ El Mar Trading Company │
│ 12 Main Street │
│ Fresno │
│Our ref. KMP/DE California, U.S.A.│
│Your ref. Tel: 3--2345678 │
│Date: 20 January I9... Cable Address: ELMAR FRESNO│
│ China National Cereals, Oils and Foodstuff │
│ Import & Export Corporation│
│ 82 Tung An Men Street│
│ Beijing│
│ People’s Republic of China │
│Gentlemen:│
│Re Chinese Fruits & Nuts│
│We have made inquiry to the Liaison Office of the People’s│
│Republic of China in Washington, D. C. and they have asked│
│that we contact your office for the supply of the above com-│
│modity. │
│We are importers, packers, and exporters of all types of dried│
│fruits and nuts. We have been in this line for almost fifty │
│ years and sell both bulk packs and consumer packs here in the│
│ United States and abroad. We enclose a list showing our│
│ business activities. │
└───────────────────────────────┘
┌────────────────────────────────┐
│We are interested to discuss with your representative the tyoes │
│of dried fruits and nuts which you have available for export│
│to the U. S. In this regard, we would like to visit the Guang-│
│zhou Trade Fair. I would be the only representative from our│
│firm who would travel to the Fair.│
│From the information we have been able to gather, I believe │
│that we could do a large import business in Chinese fruits and│
│nuts, for both bulk and consumer package trade. │
│Kindly let us hear from you concerning the possibility of our │
│attending the Trade Fair. For information concerning our firm,│
│you may contact the U.S. Department of Agriculture, the │
│California Dried Fruit Association or the Fresno Chamber of │
│Commerce. They are well acquainted with our firm. │
│Yours sincerely │
│EL MAR TRADING- COMPANY │
│ (Signature) │
│Encl. as stated │
└────────────────────────────────┘
┌──────────────────────────────────┐
│ ~ M, D. Ewart & Co., Ltd., │
│ 36 Tower Street, │
│ Toronto 4, Canada. │
│ August 22, 19... │
│Our Ref. No. SWE/II9│
│Your Ref. No. M. 306/0038 │
│China National Metals & Minerals│
│ Import & Export Corporation, │
│P. O. Box No. 65, │
│Beijing,│
│People’s Republic of China. │
│Dear Sirs,\\│
│ Re: Heating Supplies │
│ We are wholesale distributors of plumbing and heating sup- │
│plies and are interested in the products you show in the China│
│Foreign Trade No. 2 of 1976.│
│ We would like to hear from you with reference to import- │
│~ng merchandise from China. If we can work together to our│
│mutual benefit, arrangements can be made for one of our rep-│
│resentatives to make the trip to China and contact your office│
│in person.│
│ We are herewith enclosing our latest catalogue showing the │
│items we carry at the present time. │
│ Please let us know whether you can manufacture items as│
│per Canadian patterns.│
│ Kindly send us your complete catalogue and price list quot-│
│ing the best discount for quantity buying.│
│ Thanking you for your kind attention to this matter and│
│trusting to hear from you in the near future, we are, │
│ Yours truly, │
│ M. D. Ewart & Co,, Ltd.│
│ (Signature)│
│ H. Smith │
│ Manager│
│Encl. as stated.│
└──────────────────────────────────┘
┌───────────────────────────────────┐
│February 1, 19__│
│Mr. James Brown │
│234 North Avenue│
│Smithville, Illinois 60041│
│Dear Mr. Brown, │
│Your report on the planning session held by the Board of Directors of │
│Jones and Jones is an excellent summary and brings to us most │
│encouraging news. │
│We have decided to postpone the making of any specific offer for│
│another month. Thank you for making available to us the information we│
│needed. │
│Early in March we will contact you for additional information and │
│instructions. │
│Sincerely yours,│
│E.H. Anderson │
│Controller │
└───────────────────────────────────┘ |
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